Aarki’s User Acquisition Campaign
T he Olymp Olymp Trade信号促销 Trade company has been one of the leading online brokers since 2014. The platform interface is localized into 13 languages. The developers, financial experts, personal, and support Olymp Trade信号促销 managers of the Olymp Trade are making every effort Olymp Trade信号促销 to make the trading more comfortable and profitable year after year.
Armed with the belief that money has gone mobile, and that a growing number of users are using mobile finance apps to do much more than spend and send money, the company decided to team up with Aarki to attract new users for their Olymp Trade app. The main objective of this Olymp Trade信号促销 partnership was to achieve the goal of a high First Time Deposit (FTD) rate at an optimal Cost Per Install (CPI).
The collaboration between Olymp Trade and Aarki began with leveraging their first-party data to develop custom machine learning models optimized to increase Olymp Trade信号促销 install volume. To ensure success, we used our deep category expertise to build appealing creatives specifically tailored to Olymp Trade信号促销 Olymp Trade信号促销 the interests of the target audiences.
Install Optimization Phase
In the first phase of our campaign, we gained a deep understanding of the app’s users’ performance to inform Olymp Trade信号促销 Olymp Trade信号促销 our prediction model. On day ten of the campaign, our team kicked off the Install Optimization Phase with the objective of delivering a reasonable CPI and establishing volume for further analysis. As the campaign ran, increasing Olymp Trade信号促销 amounts of data points were collected. After the data collection process, the models improved their learning and accuracy. Thus, over time, the install rate became closer to the (predicted) install probability.
Predicted Probability vs. Install Rates
Creative Olymp Trade信号促销 Optimization Phase
Creative research was our next focus area. Creative plays a crucial role in running a successful campaign, so we analyzed Olymp Trade ’s website and Olymp Trade信号促销 app store pages in search of special app events, new features and updates. We also iterated on the app’s creative assets based on the most compelling app features . We Olymp Trade信号促销 leveraged our deep category expertise and our creative research and designed relevant ads to attract high-quality audiences and en courage them to use the app.
Successful strategies included focusing on the cryptocurrency features of the app to attract new users, and letting the features speak for themselves. The creative displayed a search bar on the screen typing out the phrase “Trade on Crypto” . Our creative team added background shifts to a blue grid to emulate the feel of a stock exchange together with the logos of different cryptocurrencies appearing as a line graph on the rise. Simple animation was also added to make the creatives more appealing. We also designed conceptual, character, and text-based ad creatives conveying more generic messages.
As we continued our campaign, our in-house creative team reaped the benefits of multivariate testing, analyzing whether a more generic trading Olymp Trade信号促销 message performed better as compared to a focused message on a specific investment. In this way we identified “champion” and “challenger” creatives and repeatedly set new challengers for the champion creative to ensure that the winning Olymp Trade信号促销 creative did not become outdated.
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我可以使用哪些付款方式？ 每个国家/地区都有一个独特的付款方式列表。它们可以分为： 银行卡。 数字钱包（Neteller、Skrill 等）。 在银行或特殊信息亭生成付款发票。 当地银行（银行转账）。 加密货币。 例如，您可以使用 Visa/Master.
如何加入联盟计划并成为 Olymp Trade 的合作伙伴
如何在 Olymp Trade 为初学者进行交易
如何在 Olymp Trade 注册和交易
通过银行卡（Visa、Mastercard、中国银联）、网上银行（Vietcombank、VietinBank、Techcombank、ACB、Eximbank、DongA Bank、Sacombank）、电子支付和越南的加密货币在 Olymp Trade 中存钱
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如何在 Olymp Trade 上使用三个内部图案
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在 Olymp Trade 上交易三角形模式的指南
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